CORE VALUES

Empowerment

We believe in the potential of every child and strive to provide them with the tools and opportunities they need to thrive.

Inclusivity

We are committed to creating a society where every child, regardless of their circumstances, has the right to survival, protection, development, and participation.

Innovation

We embrace innovative approaches to addressing Africa's challenges and unlocking its potential.

Collaboration

We value partnerships and collaboration, recognizing that sustainable development is a collective effort.

Resilience

Inspired by our CEO's personal journey, we value resilience and believe in the power of personal experiences to fuel positive change.

GOALS & OBJECTIVES

Increase Awareness

Within the next two years, increase awareness about mental health issues among 70% of youth in our target regions in Ghana.

Reduce Stigma

By the end of year three, reduce stigma associated with mental health issues by 50% as measured by pre and post stigma perception surveys.

Improve Access

Establish at least five new partnerships with local mental health service providers within the next year to improve access to mental health services for youth.

Promote Education

Within the next two years, integrate mental health education into the curriculum of at least 20 schools in our target regions.

Empower Youth

By the end of year three, engage at least 1,000 youth in our sports and games activities designed to promote mental well-being and resilience.

OUR TARGET AUDIENCE?

Our primary target audience is children and youth in Africa, particularly in Ghana. We focus on this demographic because we believe that empowering youth is key to driving transformative change and building a prosperous, sustainable future. We also engage with parents, teachers, and community leaders, recognizing their crucial role in supporting youth mental well-being.

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